We established a fundraiser because though four sanctuaries have been identified who could take these 32 chimps (altogether), they need to build or expand enclosures to responsibly make room for new chimps, and they need time to do so. Full information on the campaign can be found here. It's been a lot of work, and feels overwhelming at times, but NAPSA was identified as one of the few options for leading this effort, so I am proud to do so.
I helped found World Chimpanzee Day two years ago, and so as we were planning for a press conference to introduce the media to the fundraiser, it made perfect sense to hold the event on World Chimpanzee Day, July 14.
The event attracted nine TV and newspaper outlets, and additional interviews were conducted with radio stations afterwards. The resulting coverage is still trickling in, but I was very pleased to see a long article in the LA Times,
another good article in the LA Daily News,
and another segment on CBS Los Angeles.
Donations have started to come more quickly as a result, which is exciting to see!